The first scalable self-serve platform for custom wedding packages
EDEN is a vertically integrated event production company that transforms the $450B wedding industry by selling personalized weddings online.
EDEN sells complete weddings as products with up to 26% gross margin on the $28K average wedding price. Revenue: $4.2-6.5K per wedding.
200+ hours, 27+ vendors, 8-12 contracts, 45% budget overruns, zero guarantees. 87% call it most stressful life event.
City-by-city rollout: Budapest, San Francisco 2026; fintech in Q4 2026; scale to 3,600 products/yr by 2028; GTV to $162M.
Event-as-a-Product. AI generates complete wedding in seconds. One transaction, guaranteed outcome. Eden handles execution logistics.
TheKnot/Zola ($1B+): directories+ads. Traditional planners: unscalable. 2M+ micro-vendors. No execution ownership, no guarantee outcomes.
Vertically integrated platform selling ready-to-buy wedding packages. Single product, personalized visuals & pricing, booked & paid online.
With or without investment — figures provided by the founders.
Funding (SAFE, Seed) to finance expansion (Budapest, San Francisco), and automation integrations.
First wedding-as-product platform. 100+ events, 90 NPS. Scalable to 10.000 weddings/month vs the now standars 12/year. Proven execution.
Couples 20-35 valuing convenience. Busy professionals in top developed geographies; initial cities Budapest and San Francisco.
Direct online self-serve checkout; city launches; PPC + UGC; CAC < $300; leverage 90 NPS to drive referrals.
Global wedding TAM ~$1T; SAM ~$450B; initial SOM ~$2.3B across top developed geographies.
Organic social: 3.54% CTR (2-3x norm). Influencer partnerships. Referrals supported by high NPS. UGC on TikTok/Meta. EDEN branded weddings.
Vision & Strategy Fundraising & Capital Team Leadership Execution Oversight Governance & Reporting
Operational Execution HR Quality Assurance Process Design & Efficiency City Launch Operations
Operational Execution HR Quality Assurance Process Design & Efficiency City Launch Operations
