The heating pad shaped for your body.
Figgo is developing a reusable, T-shaped wheat warmer designed to provide better coverage and fit, with less repositioning.
We plan to sell directly through our own website, expanding into selected retail partnerships as we grow.
Existing wheat warmers often require repositioning, do not warm the desired areas, and the filling can shift during use.
Refine and test the prototype, validate customer demand, finalise materials and manufacturing, and launch our first batch in late 2027.
Figgo combines a T-shaped design with compartments to keep filling in place, offering targeted, reusable warmth.
Existing alternatives include traditional wheat bags, microwaveable heat packs, electric heating pads, and disposable heat patches.
A reusable, wheat-filled heating pad with a body-shaped design, microwave, oven, and freezer use, and a focus on everyday comfort.
With or without investment — figures provided by the founders.
Figgo is seeking approximately €60,000 in pre-seed funding for product development, safety testing, initial production, and launch marketing.
Figgo combines body-conscious shaping and compartments that help prevent filling from shifting, designed for women's needs.
Women seeking comfortable, practical, and thoughtfully designed self-care products, including products for warmth during menstruation.
Launch through our own online store in Finland, build brand awareness through digital marketing, and explore selected retail partnerships.
Initially, women in Finland seeking reusable heat products, with opportunities to expand across the Nordics and the wider European market.
Instagram, TikTok, influencer partnerships, product demonstrations, user-generated content, and a pre-launch waitlist to validate demand.
