Mentes-Okos makes gluten-free shopping easier with barcode scanning and clear ingredient insights.
Mentes-Okos helps people with celiac disease make safer, faster and more confident food choices, reducing uncertainty in everyday shopping.
B2C subscription model with monthly and annual plans, generating recurring revenue. Future B2B partnerships with food brands.
People with celiac disease struggle to identify safe foods due to complex ingredient labels, unclear information and time-consuming checks.
HUF 3M grant (2025), SIA Hungary 2026 winner, 200 beta applicants, 70 testers, 44 feedback responses. K&H Start it incubator program 2026.
Barcode scanning provides color-coded safety assessments with explanations, supported by a product database and AI analysis in development.
Direct: Fig, GF Scanner, Soosee, Nogluto, Coeliac UK. Indirect: Find Me Gluten Free, Gluten Dude, Atly.
A gluten-free shopping web application, with a dedicated mobile app planned for January 2027 and future support for more food allergens.
With or without investment — figures provided by the founders.
We are seeking funding and strategic partnerships to support our January 2027 launch, finalize product improvements, and cover marketing and go-to-market costs. We also welcome connections with food manufacturers and brands to help us reach more consumers.
Licensed manufacturer-sourced data, not AI guesswork. Tailored to Hungarian products, offering faster,simpler checks than existing solutions
People with celiac disease or gluten sensitivity in Hungary, followed by consumers with other food allergies or dietary restrictions.
B2C subscriptions promoted through social media, educational content, targeted campaigns and strategic partnerships with food manufacturers.
Hungary: ~97,000 people with celiac disease (~1%). Broader potential: consumers with food sensitivities (estimated 4–20% of the population).
Educational TikTok, Instagram and FB content, GF influencer collaborations, brand campaigns, community engagement and targeted digital ads.
