A thinking space for you to design your life.
She/Crea is a thinking space for women aged 30 to 50 to design their life, with guided experiences on their phone.
Subscription. First month free, then USD 9.99 a month or USD 99.99 a year, through Stripe and Apple in-app purchase.
Women 30 to 50 carry the mental load. In our survey, 106 women responded: 55% give most of their mental space to others.
2026: live on both app stores in five languages. End of 2027: 1,000 paying members, about USD 100,000 in yearly recurring revenue.
Guided design experiences, one question per page, in steps of ten minutes. What she makes goes on her Board, where she sees herself.
Designing Your Life (Stanford), journaling apps, planners and coaching. Most start from work or from habits.
A mobile app: eight Core experiences, four life pillars, guided check-ins and a Board. Voice input in five languages.
We are looking for mentors in consumer subscription growth, introductions to women's networks and employers who care about their people, and angel investors who back women founders.
Built by a designer, with women. Tested for a year before any code. Design thinking applied to a whole life.
Women aged 30 to 50, often in a career or life transition, who carry most of the planning at home and at work.
Online workshops led by the founder, a first month free, and direct invitations to our survey and founding network.
Personal development: about USD 54B in 2026, half spent by individuals. We start with women 30 to 50 in Switzerland, then Europe.
LinkedIn, Instagram and Substack content, monthly online workshops, events such as Web Summit, and paid ads.
